Through its long-standing history, OVERRON has connected its name with innumerable success stories, maintaining a leading role in hotel digital marketing with a highly loyal clientele over time.

With its 360⁰ digital marketing services, OVERRON has proven to bring significant profits to hotels, empower the brand and dynamically increase their bookings. Our ability to raise the hotels’ revenues, the immediate and measurable results, our expertise in the hotel industry, and the set of tailor-made applications we have created exclusively for the hospitality sector constitute the key features of our highly successful track record.

The growth of direct online bookings has great potential, and every hospitality brand can and should take advantage of it, to gain significant benefits and revenues. In practice and verifiably, this means hotels can earn a large percentage of bookings, even over 50% via the official site, while substantially reducing commissions and achieving an increase in their occupancy.

Beyond any theory, there are only two numbers for a hotelier: The budget spent, and the amount of revenue earned through it. Choosing the appropriate digital marketing partner can heavily influence the optimal performance of this expenditure/investment and the avoidance of money loss.

Indicatively, an advertising campaign of a hotel with a promotional expenditure of 1.000€, that generates booking revenues of 8.000€ is clearly much inferior to a strategically and technically well-designed advertising campaign, which will generate revenues in measurable bookings of 30.000€ with the same expenditure.

Therefore, when choosing a strategic partner, hoteliers should be careful:

• Not to stick to theory, but to ask each company for actual results of their advertising effectiveness.
• The company undertaking the digital marketing process should be distinguished for its clientele specifically in the hospitality sector. A large clientele of corporate clients is not a warranty of success. On the contrary, it indicates a lack of knowledge of statistics and booking trends, which implies quite reduced returns on bookings from advertisements.
• A prerequisite is that the partner must be knowledgeable and experienced in the use of basic hotel tools, such as booking engines, sales strategies, and hotel discount policies, factors that are vital for the effectiveness of the advertisements.
• It is advisable to have a well-rounded and coherent promotion across the entire spectrum of Digital Marketing simultaneously and concerning the synchronization of actions in Google Ads and Social Media Ads campaigns in particular. The overall impression, the branding, and the promotional campaigns should have a central design and philosophy in order to be optimized.  Any fragmentation of services to different partners is proven to result in a significant loss of revenue.